One of the reasons for closing The March Hare was, weirdly, the popularity of the Wednesday March frocks above all other things in the shop. With the travelling and the work involved in actually running the shop, there just wasn’t enough time to make sufficient garments to keep up with demand and have a proper range of sizes and styles in stock. Closing the shop, renting a workshop and concentrating on the made to measure side of the business seemed to be the way forward. And it was. It definitely was. No question about that.
But it did close the main window on the world and plenty of people, both local and visiting, were very sad about the decision. There has been a lot of feedback on this. It’s a difficult one, because many of the people who mourned the disappearance of The March Hare had never actually bought anything in there; whilst they loved the style of the shop and clothing, it has to be said that not everybody had the budget or time for a made to measure, especially given the length of the waiting list. So, realistically, the shop had to go.
When I closed it, the plan was to do some outside events, retro fairs, etc and maybe the odd pop-up shop, but swapping the huge 4×4 for a 2-seater sports job made the logistics of moving rails, mannequins and stock problematical and Miss Wednesday is still unconvinced that giving up her beloved Snippy (the hairdresser’s car) will end in anything other than driving misery. So she’s bimbled along, making the made to measure and having a lovely time, but not getting out much and missing having that window on the world, which was good, albeit expensive, advertising.
On Tuesday 10th February, at 11.41 am, a short Facebook message pinged in from a friend with a shop in Looe. “Have you got a number I can call you on please?!!!”
This was either sent to the wrong person or a cry for help. Number duly provided and Sharon called to explain. She was opening another branch of Lovely Lane Interiors in Polperro on Saturday 14th and had already advertised that there would be some vintage clothing but that the person providing that part of the offering had been unable to go through with it and she wondered if there was anything left from The March Hare that could be put into her new shop to fill the gap.
Er, no. Not really. It is all made to measure now and any samples tend to get snapped up quite quickly.
One hour later, however, Miss Wednesday was in the workshop and Wednesday March Ready to Wear was under way! It is not a huge range at the moment, given the timescale (3 days!) but there are plans for it. The first pieces were delivered to Sharon at the new shop on Friday afternoon and will be added to as quickly as possible, whilst still providing the normal made to measure service. The full range should be in place by Easter. No pressure…!
A bad picture of the first WM Ready to Wear design! Meet “Chessie”. Round neck, scoop back, gathered skirt. Ta dah!
Chessie is the first ready to wear design. She’s simple, classic and classy. The garments in the range will be offered in standard sizes (S, M, L, XL) and limited to one in each style/fabric/size to start with to maintain some exclusivity, certainly until we can gauge the demand. But who knows where this may lead?
Chessie is priced at £85, which is considerably less than the made to measure garments and is currently available in a beautiful print of Edwardian ladies. The fabric is designed and printed in England and the frocks are made in Darkest Cornwall – how’s that for Buy British?! Grab one while you can.
Wednesday March Ready to Wear is currently only available from Lovely Lane Interiors, Polperro, Cornwall. Drive to Polperro, park up in the carpark (do NOT be tempted to drive right down as it is very narrow and access is restricted to essential vehicles only) and wander on down the quaint main street. Lovely Lane can be found on the right hand side, past The Kitchen restaurant and next door to the ice cream kiosk. The sign is more easily spotted on the way back than the way down so keep your eyes peeled. Inside you’ll find all manner of glorious furnishings and goodies to tempt you, along with some rather nice frocks and petticoats and a vintage tea room offering Cornish Tea and Coffee.
The Lord Mayor of Polperro, having opened the new Lovely Lane Interiors store there. WM Ready To Wear just behind him to the left! Photo stolen from Holiday Cottages Polperro
Meanwhile, Miss Wednesday is slaving away on the next design. Watch this space…